Kids Help Phone - Good2Talk

Good2Talk is a free mental health service for post-secondary students in Ontario available 24/7/365.

It's an important service doing important work.

Through authentic, peer-to-peer storytelling, we created a campaign that highlights Good2Talk's expanded resources, ensuring students know they have a supportive community ready to assist them whenever needed.

The concept stemmed from the idea of A Voice Note...

Good2Talk is here to listen to you. A VOICE NOTE IS AN INTIMATE FORM OF COMMUNICATION USED WHEN YOU NEED TO GET SOMETHING OFf your chest.

The ambassadors articulate their experiences, feelings, and thoughts in their own words to their peers.

Through a blend of lifestyle and candid campus footage, viewers are drawn into the world of these students as they navigate the multifaceted experiences of post-secondary life.

From attending classes and socializing with friends to moments of solitude and contemplation, the visual narrative offers a holistic glimpse into their daily routines and emotional landscapes.

The piece concludes with a casual invitation, letting them know a friend is waiting - "Whenever you need us, we re Good2Talk"

CLIENT: KIDS HELP PHONE - GOOD2TALK

AGENCY: AGENCY 5S

SVP, Client Strategy - Jeffrey Caruk

Executive Director, Creative Services - Robyn Tollar

Account Director - Sara Ammari

Creative Director - Will Murphy

Production Coordinator - Juliana Mansano

Director - Will Murphy

French Producer - Johanne Durocher

Director Of Photography - Tyson Burger

Gaffer - Jarret Murray

Grip - Spencer Johnston

Wardrobe Stylist - Angelica Avendano

Props Stylist - Mauro de Souza

Editor - Jamin Taberez

Music & Sound Design - Frank Bell

Colourist - Craig Harris