Helius

Kinectrics was launching a campus for innovation in clean energy.

We created a brand that represented the unison of Kinectrics, academics and industry leaders on a mission to utilize SMR hydrogen technology and reach our net-zero 2050 goals.

We created an evergreen brand identity and a suite of tailored content that engages stakeholders at their natural touchpoints and speaks directly to them.

CLIENT: KINECTRICS

AGENCY: BIG RED OAK

Creative Director: Will Murphy

Agency Producer: Tejasvi Bhalla

Writer: Marilyn de Lang, Will Murphy

Graphic Designer: Brad Sherri

PRODUCTION

Director | Editor: Will Murphy

Camera: Alistair Simpson + Tyson Burger

VFX: Andy Kloske

Voiceover: Charlene Wolf