IBM Bromont

IBM Bromont was celebrating its 50th anniversary. They originally asked for a 2-minute sizzle but were looking for it to do a lot of hard work. Ultimately, they wanted to use video content to promote, celebrate the anniversary, and continually educate audiences about IBM Bromont.

From the initial intake, we heard they had several objectives. They wanted PR to publicize the event, garner internal and external audience excitement, and educate. An aging workforce meant their recruitment was dwindling. They were currently using stock imagery for communications, and their sales team needed content. They were also hosting an in-person event for the 50th anniversary.

We applied an innovative Content Systems method. It allowed them to economically tell their story through a suite of assets and achieve their business objectives.

By using Content Systems, we were able to tell a cohesive and effective story by creating a full-length documentary, sales videos, recruitment videos, and a sizzle video and providing a high-quality library of footage for them to use for all future initiatives.

CLIENT: IBM

AGENCY: BIG RED OAK

Creative Director: Will Murphy

Writer: Marilyn de Lang, Will Murphy

Agency Producer: Tejasvi Bhalla

PRODUCTION

Director | Editor: Will Murphy

Director of Photography: Alistair Simpson

VFX: Andy Kloske

Voiceover: Kristi Stewart (EN), Claudine Chabot (FR)