For LEGO Bricktober, we conceptulized and created 175 assets in 3 weeks for a digital & in-store takeover of RSA & MENA regions.
We wanted it to feel like you stepped into a fairytale. Bold yellow and red for instant brand recognition. Whimsical characters front and centre. Childhood joy infused to every design.
Large Product Skus for easy audience takeaway.
CLIENT: LEGO
AGENCY: SSS
Creative Director: Will Murphy
Executive Creative Producer: Salman Sajun
Producer: Haris Ishak
Producer: Regina Izquierdo Robles
Production Lead: Gibran Mir
Production Studio: JUMP Activations
