LifeLabs

LifeLabs wanted to boost brand awareness and make customers aware of new locations.

We brought LifeLabs closer to its community by creating heartfelt videos featuring real stories of customers and employees. These narratives displayed LifeLabs as a neighbourly, family-friendly health solution always ready to support.

We ensured these stories reached the right ears and eyes by distributing them via a geo-targeted approach, digital banners, programmatic ads, homepage takeovers, and podcast audio ads.

Our strategy affirmed: "When life needs LifeLabs, we're here for you," amplifying LifeLabs' brand while strengthening community ties.

CLIENT: LIFELABS

AGENCY: BIG RED OAK

Strategy & Account Lead: Brandon Morrison

Creative Director: Will Murphy

Project Manager: Pearl Lam

Agency Producer: Tejasvi Bhalla

Writer: Will Murphy, Marilyn de Lang

Graphic Designer: Brad Sherri

PRODUCTION

Director | Editor: Will Murphy

Director of Photography: Tyson Burger

Key Grip: Jarrett Murray

Colourist: Alistair Simpson

Sound Design & Mix: Toronto Sound

Voiceover: Meryle Evans

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