Net Zero Need Nuclear

Bruce Power & OPG wanted to gain public and government support for nuclear energy.

Recognizing the global urgency to address climate change, the campaign seeks to bridge the critical awareness gap regarding nuclear energy's pivotal role in achieving net-zero targets. By dispelling unfounded fears and providing clear, factual information, the campaign aims to transform perceptions and drive progress in the fight against climate change.

We launched an engaging brand that dispels energy misconceptions and initiates conversations with Ontarians about nuclear's role in NetZero, fostering political confidence, support, and funding for nuclear energy.

CLIENT: BRUCE POWER x OPG

AGENCY: BIG RED OAK

Strategy: Max Monahan-Ellison

Account Lead: Cara Carson

Creative Director: Will Murphy

Senior Project Manager: Lisa Karlsen

Project Manager: Tricia Martin

Project Co-ordinator: Priscilla Tiburcio

Writer: Sean Butler, Will Murphy

Graphic Designer: Raz Latif

Website Development: Ralph Reefke

Social Media Strategy: Method & Motion

Social Media Management: Cleo Social Agency