Oxford - Brand Campaign

Oxford Properties approached us to highlight their leadership in investment, development and management while appealing to their B2B audience.

We answered with a bold, two-phased strategy that brought their story to life across digital channels.

In Phase 1, we created cinematic brand videos that paired narrative storytelling with Oxford’s core capabilities, developing complementary website and ad content to drive engagement.

Building on this foundation, Phase 2 highlighted the human side of their expertise, producing thought leadership videos featuring Oxford's top minds to demonstrate the capabilities in action. A total of 50 Thought Leadership videos ensuring a year's worth of expert content to communicate brand messaging wth a human voice.

To ensure maximum impact, we developed a comprehensive launch plan for 2025, integrating website, social media, and paid media to deliver a cohesive brand message. The result? A dynamic campaign that positioned Oxford as an industry leader, resonating deeply with their B2B audience and driving meaningful traffic to their corporate website.

The campaign brought Oxford's capabilities to life in an unprecedented way.

In the client's words:

"We cannot thank you enough for the extraordinary amount of effort, talent, and dedication you have brought to this project, and the way you have been able to bring our capabilities to life in a way that hasn’t been done before."

^{CLIENT: OXFORD PROPERTY GROUP}

^{Senior Vice President of Brand, Marketing & Communications: Daniel O’Donnell}

^{Director, Brand & Marketing: Diana Kelly}

^{Associate Director, Digital & Content: Sierra Watling}

^{‍
AGENCY: WM CREATIVE STUDIO}

^{Creative Director: Will Murphy}

^—

^{PHASE 1}

^{Director | Editor: Will Murphy}

^{Director of Photography: Tyson Burger}

^{Production Designer: Mauro de Souza}

^{Production Manager: Tejasvi Bhalla}

^{Gaffer: Jarrett Murray}

^{Grip: Spencer Johnston}

^{Swing: Russell Porter-Follows}

^{Assistant Set Designer: Bosco da Costa}

^{Make-Up & Hair: Daniela Suppa Rago}

^{Make-Up & Hair Assistant: Samantha Fabian}

^{Driver: Phil Negus}

^{VFX: Bob Holt}

^{Sound Design & Mix: Anthony Abbatangelo}

^{PHASE 2 - DAY ONE}

^{Director of Photography: Shae Paterson}

^{First AC: Cecilia Lee}

^{Gaffer: Timur Aliev}

^{Sound: William Cabana-Marshall}

^{Make-up Artist: Samantha Fabian}

^{Production Assistant: Linda Ekaterincheva}

^{PHASE 2 - DAY TWO}

^{Director of Photography: Teo Weyman}

^{First AC: Ashley Mach}

^{Gaffer: David Grif}

^{Sound: Nicholas Koscik}

^{Make-up Artist: Daniela Suppa-Rago}

^{Production Assistant: Will Reid}

^{Additional Editing & Motion Graphics: Ashlee Mitchell}

^{Digital Management & Amplification: Agency5S}

^TALENT

^{Dr. Martyna Janjua}

^{Omar Sohail}

^{Sally Chen}

^{Xander Sherman}

^{Nick Ametrano}

^{Sylvia Bentham}

^{Ayla Tse}

^{Varsha Singh}

^{Selene Clark}

^{Arturo Paredes}

^{Joseph Amodeo}

^{Anastacia Pecherskaya}

^{Thank you to all Oxford experts featured in the thought leadership series}