Prestone EV

Product Launch
Client
Prestone
Role
Creative Director
Use
Event • Digital • Social
Prestone EV

Our goal was to introduce Prestone's premium EV fluid and highlight it's essential role in protecting electric vehicle systems.

Prestone was also attending The Battery Show 2024, and they wanted to make a splash with their EV product line.

We wanted to create a booth design and accompanying video that actively captured the attention of passers-by and communicated the impact of their technology in an innovative and captivating way.

We explored the idea of New Horizons.
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Inspired directly by the sleek, futuristic Prestone Branded Showroom featured in our video.

The design incorporates abstract, modern concrete elements that evoke a sense of innovation and the promise of new horizons.

The booth featured clean lines, minimalistic structures, and advanced lighting techniques to create an immersive environment representing our products' new evolution.

Our booth featured interactive displays and 3D models, inviting visitors to immerse themselves in the technological wonders of our EV products. This interactive experience echoed the sophisticated and premium feel of our video.

This booth and video are tangible manifestation of Prestone's commitment to the future, highlighting cutting-edge advancements and the elegance of their EV technology.

We story told through stunning 3D animation.

This visual journey was constructed to immerse the audience in the world of cutting-edge technology and innovation that defines Prestone's EV products.

The narrative seamlessly blends human and technical elements, creating a sophisticated, modern viewing experience that exudes a premium feel.

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CLIENT: PRESTONE

AGENCY: AGENCY 5S

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EVENT DESIGN

Account Director: Sara Ammari

Creative Director: Will Murphy

Designer: Ameesha Lee

Booth Structure Design: Emilie Cunningham

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BRAND SPOT

Director: Will Murphy

VFX Supervisor: Ryan Maggs

Post Sound: Anthony Abbatangelo

Colourist: Darryl Kingdon

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