Rising Stars has grown significantly since its inception in 2022, and now more than ever, the program needs its own visual identity that echos a bucket of assets that will be used to increase awareness, engagement, and visibility through a mix of social media posts, paid ads, press releases, blogs, and other relevant channels.
We wanted to create something strong, modern, and able to draw connections to construction and building materials industry and growth. A brand that conveys the creation and development of skills from the ground up.
CLIENT: TREMCO
AGENCY: AGENCY 5S
Group Director, Integrated Media Strategy: Cheryl'n Almeida
Account Director: Sara Ammari
Creative Director: Will Murphy
