With increasing competition for talent, OMERS Pension Plan wanted to differentiate itself from other employers and entice top talent. We launched a campaign to attract culture fit and culture-add employees to their team.
The 360-degree, multi-tiered campaign positioned them as the best-kept workplace secret out there.
The “We Live It” Campaign dynamically brings real employee stories to life.
The campaign resulted in a 20% increase in job applicants, leading to "higher quality candidates," according to the talent acquisition team.
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CLIENT: OMERS
AGENCY: BIG RED OAK
Account Lead: Rhiannon St-Pierre, Brandon Morrison
Creative Director: Will Murphy
Agency Producer: Tejasvi Bhalla
Graphic Designer: Raz Latif
Writer: Sean Butler, Will Murphy
PRODUCTION
Director | Editor: Will Murphy
Director of Photography: Tyson Burger
Key Grip: Satrio Prahasto
1st AC: Alistair Simpson
Production Assistant: Jackson Howlett
VFX: Angel Blanco, Bob Holt
Colourist: Alistair Simpson
Voiceover: Amanda Sellers, Mike Schurko
Post Sound: Toronto Sound
